Introducing the Finity brand

Paying temp workers shouldn’t feel like a constant balancing act. Meet Finity: the recfintech ecosystem that connects the process into a simple, rewarding experience.

Evolving from our roots as Codatech, we’ve combined innovative features with strategic partnerships to create a connected back office solution that benefits every link in the supply chain.

As part of this transformation, we’ve also redefined our brand to reflect the future we’re building.

We set out to create a distinctive identity that breaks from the convention of a more traditional industry. Our vision was to balance a modern approach with a human-centred ethos, all while ensuring credibility.

Over 10 months, we refined every detail of our brand to reflect our ambition: to simplify and unify the back-office experience. The result is Finity.

Finity embodies our mission: Financial Unity.

It’s about creating a connected system where everyone wins:

• Recruitment agencies gain simplicity.
• Clients experience reliability.
• Workers are paid accurately and on time.

This mission is deeply rooted in our core values, which shape everything we do:

• Knowledge
  We’re industry experts, but we don’t stop growing. We approach each day as a lesson to build our knowledge and make Finity better.

• Community 
  We’re all unique, but our shared values and purpose drive us forward together.​​ Unity runs through everything we do – from our product ecosystem to the relationships we build with our customers.

• Dependability 
  Trust is at the heart of our business – it has to with all things financial. Our promise is to always do what we say will do for our people, customers and suppliers, every single time.

A custom font combined with a striking brand mark to visually represent unity. Its connected design reflects growth, movement, and evolution, illustrating the elements coming together to create something bigger and more impactful.

We chose Neue Montreal for its modern sophistication and effortless readability. It’s simple and approachable, aligning with our commitment to innovation and clarity. It also supports an intuitive and accessible user experience (UX) for our platform.

Our colour palette moves away from traditional blues and greens typically associated with the payroll sector. Instead, we embrace a monochromatic base complemented by vibrant coral and teal – adding warmth, personality, and a nod to our roots as Codatech.

Finity’s art style focuses on real people, reflecting the diversity and authenticity of today’s workforce. We also use our unique brand mark and 3D artwork to add a modern, innovative twist.

Our brand is more than just a visual identity, it’s a reflection of how we operate and what we stand for. Every decision we make is guided by our mission to deliver Financial Unity with a back office platform that’s simple and rewarding at every step of the supply chain.