Launch series #1: Our CEO’s vision for Finity

The launch of Finity marks a big step forward for our company. It’s not just a rebrand – it’s about solving long-standing problems in the payroll and recruitment industry. We’ve created a back office ecosystem that connects the dots and makes the whole process simpler for everyone in the supply chain – a movement of Financial Unity.

As CEO, I’m excited to drive forwards the vision of Finity and genuinely transform the back office landscape.

The moment we knew Finity could make a difference is back when we were operating as Codatech. Our client had just signed on a new agency that had placed with an end client, but the worker hadn’t been paid for three months. When we looked into it, we realised this wasn’t an isolated issue. It was the result of disconnected systems and poor communication across the supply chain.

That’s when we saw an opportunity to create something better. Finity was designed to connect every part of the payroll and recruitment process. By addressing gaps and inefficiencies, we’ve built a system that keeps the entire process seamless and reliable.

Although Finity serves the UK market, it’s built by a team that operates globally. Expanding beyond a UK-based team allowed us to bring in expertise from different time zones, enabling us to move faster, think bigger, and work more efficiently. Having this kind of reach ensures we can innovate at the pace our customers need, while staying focused on delivering the best solutions for the UK.

The goal with Finity is simple: to make back office processes simple and rewarding. From unifying operations to our unique rewards platform, every feature has been designed with that in mind. And as we continue to grow, we’ll continue listening and evolving to meet the changing needs of our customers.

This launch is just the start. Our vision is to reshape the payroll and recruitment industry by building a system that’s dependable, efficient, and designed to grow with you.

Back office is our thing – and for everything that isn’t, we’re continuing to build strategic partnerships to make Finity even more connected across the supply chain.

Ultimately, our goal is to redefine how the entire payroll and recruitment industry works, and we want to create a movement and invite others to join in to redefine this vital sector.

Thank you for being part of this journey. We’re excited about what’s ahead and can’t wait to show you what’s next.